story behind the magical notebook_笔记狂人

二更 小伙只靠一本别致的笔记本，就撩到了俏媳妇，还靠它发家致富

Salted fish and flatbread,Soul street.（Notebook madman）.

咸鱼和烧饼，镇魂街。（笔记狂人）。

00:00:11-00:00:53

If we do it, we have to be creative. We won’t copy from others.As a designer, we want to be free, especially for our first batch of notebooks.( Jun Yang， the founder of Jiukoushan). At first, we didn't consider the market at all. If it loses money, the loss won’t be too big. Thus we could be more flexible, and people will pay more attention and recognize us more easily.

我们既然要做，真正有创意的一个本子出来，而不说人家怎么做，我们也怎么做。对于做设计的人来说，就希望能够随心所欲一些，尤其是我们一开始做的第一批本子。（杨军 九口山创始人）。就完全不管市场会不会接受，就算做亏掉，当时亏也亏不多大，也不至于伤筋动骨，会比较放地开去做。而越放得开去做，其实大家越能够关注到你，大家反而更容易认可你。

00:01:07-00:01:42

I think national collection series stand out more. Because our notebooks used to be all for writing, so I want to expand this concept. Therefore, we try to present the idea of “collection” through these series. Writing is actually one type of collection. We collect some information from life. For example, we also make some phone books, and we can also use this book as a photo album, which is a type of collection. In this way, we have been exploring its new meanings.

自然收集物系列，自己感觉会比较突破一些，因为以前我们所说的本子都是写字的，所以我在想要拓展它的一个概念，所以我们把收集的这种概念，想在这个本子里面体现出来。我们写字其实也是一种收集，收集我们日常生活里面的一些信息。比如说我们做一些植物的手机册，我们也可以用这个本子做相册，也是一种收集，所以就想用这个本子，来拓展它的一个含义。

00:01:47-00:02:23

After using intelligence devices too much, it becomes rare for people to sit down and write quietly. Firstly, we will let people gain interest in notebooks, and inspire their urge to write. If someone haves a notebook as ugly as our manuals, he won’t have the urge to write anything. Then if you have such a nice notebook, you have to write important things onto it.

智能设备用多了之后，安安静静地坐下来写个字，非常难得。就是先让大家对这个本子感兴趣，激发大家的一个书写的冲动，那如果说他还是拿着，像我们以前一个工作手册，那么一个简陋的本子的话，他可能不会有什么要写点什么的冲动。然后这么好的一个本子，我一定要写些很重要的东西上去。

00:02:25-00:02:52

Because nowadays, it is really difficult for people to write, so things you write down have to be important. So it sets high standards for the notebooks. It is to say, this notebook has to have certain style and taste, which could include all my thoughts. We made these notebooks, and people happened to need them. It could carry their inner feelings, and it happens to be a notebook.

因为现在写字都已经很困难了，你写出来的东西一定是很重要的，所以就会对本子要求也越来越高。就是说,这本子一定要有一定的格调，能容纳我的这些想法，我们做出来这样的本子，可能大家也是正好需要，可以承载他们内心的一些东西的载体，其实这个东西正好是一个本子。

00:03:04-00:03:29

We were college classmates of the same class. We actually spent a lot of time together. Junior and senior year of the college, I got a part-time job and didn't have a cellphone back then. I couldn't send a wechat message like nowadays, saying “where I am, when I can come back” etc. After I came back, my first thing was to go to the specialty classroom. If she was not there, I would leave a message on her notebook, just like what’s written here.

我们是大学同学， 同班同学，我们俩其实比较黏在一起，到大三大四，我去兼职，那个时候又没有手机，不像现在我发个微信，我在哪，我什么时候回来。回来之后，我第一件事情可能是先到专业教室，她不在，我就会在这个本子上留言，就像这边写的一样。

00:03:29-00:04:00

It is me. When it was in 1999, it wrote, Zhiyuan didn’t come back. When I came to the classroom, there was nobody there. So I started writing my homework and waiting for her at the same time. When she came back and read my messages, she would write me back. So we used this way to communicate. So I feel each single word is here. This is our youth and it seems so meaningful after years.

就是我，这是1999年的时候，说志远还没回来， 我到教室的时候没有一个人，然后我就开始边做作业边等，（她回来了）也翻开这个本子一看，我有留言，她也会写一段，我们就用这种方式来传递消息，所以我觉得这个，真真切切地一个字一个字留在这，这真的是我们当年的青春嘛，多少年以后再开看都非常有意义。

00:04:03-00:04:40

We have been doing this for 8 yeas, since 2008. Now our reputation keeps growing, and people have an increasing expectation for Jiukoushan. If you slack or couldn’t meet the standard, fans or customers will get disappointed at you. They are pushing you forward all the time. If you treat them seriously, in return, it could be a pressure. But I think this is a process that all brands need to go through.

2008年做到现在，8年多一点，现在的知名度会越来越高，大家对九口山的一个期待，其实也越来越高，你稍微有一点点懈怠，或者说有一点点就是说做的不好的话，那些粉丝，或者说使用者，他就会对你很失望，就感觉他们在后边一直推着你。这个时候其实你是要认真去对待他们，所以说这个时候，会反过来成为一种压力，但是我觉得这个是对于一个品牌来说，必经的一个阶段。

00:04:44-00:04:59

Jiukoushan is a brand of originality. It is one of the most important reasons， why Jiukoushan could survive. If you only pirate other people’s stuff, you can only make to the second, and can never beat other people and gain wide recognition from people.

原创是九口山，能够存活到现在的最重要的一个原因，如果说我们当时只是去抄袭人家的东西，你最多只能做到那个品牌的第二，你永远超越不了人家，也最终得不到大家的一个认可。

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